Erna Akuginow is executive producer of Geoff Haines-Stiles Productions, Inc., an independent production company dedicated to making current and cutting edge science understandable and relevant to the lay person. It began with the LIVE FROM… specials which turned television into a two-way communication system that connected penguin researchers, divers and other Antarctica-based scientists to school kids across the US—in real time. P2K evolved into an ever-expanding network of scientists, educators, outreach specialists, museums and science centers who are comfortable using music, sound effects, props, art, stunning visuals and stories to make the science accessible and memorable. P2K has put the engineers and rocket scientists behind the incredible Mars rover missions on stage at Universal Studios. Families in Oklahoma City waited in line to touch an ice core from Greenland. Astronomer Neil Tyson dropped eggs from an upper balcony at the American Museum of Natural History to simulate a landing on Mars.